??? ?????????? ?????????? ??? ??????????? ????????, ? ???????? ??????? ???? ???????????? brand ????????? ??? ??? ?????????????? ?????????? ??? ??????? marketing. ???????? ???????????, ???????????? ?? ????????? ???????? ??? ?????????, ??????? ?? ?????????? ??? ????????? ??? ????????? ???, ?? ???????????? ??? ??????????? ????????? ??? ??????, ?? ????